Engage and Prosper is a company that specialises in employee engagement, engagement surveys and employee relationship management programmes. Focused on helping organisations and employees become the best that they can be, Engage and Prosper is committed to helping organisations and employees achieve self-actualisation.
The problem facing Sharon Kennedy, the founder, was how to launch a new business into the employee engagement and employee relationship management space in a fresh and compelling manner. In a saturated market with many players. I was asked to help solve this problem.
With connections with people that have worked at a senior level in Apple’s human resources, and having worked in this space in the past, I had some immediate insights. However, this knowledge didn’t stop me from conducting fresh research into competitors and developing a psychological profile (persona) to help guide my thinking. I then created the new brand name (Engage and Prosper) and positioning strategy, which, in turn, informed the communications planning, website planning and copywriting work.
The website planning work provided clear direction for the sitemap and wireframes for the new website. In addition, I provided creative direction to the designers. Messaging design and the creation of nearly 5,000 words of on-brand, search-indexed copywriting followed, and the new website launched successfully.
What they say?
“Stuart was a delight to work with.
His ability to not only grasp but make sense of sometimes complex subjects is hugely impressive.
Not only did he add incredible value to my project from a branding perspective, his methodical, insightful and purposeful approach to producing the work meant we kept to deadlines but without compromising on the quality of the plan or copy. Despite my own trade I too require an independent consultant at times to help steer and consolidate my own approach.
I thoroughly enjoyed working with Stuart, intend to again and would wholly recommend him for anyone needing assistance with strategy and copywriting. You’ll also benefit from some very interesting, thought provoking and amusing conversations throughout the process!”
Sharon Kennedy, Director