Healthy Futures is a nutrition consultancy based in London, Birmingham and Berlin. The brand is incredibly fresh, energetic and positive. It is committed to helping people make positive food choices that improve lives, reduce disease and influence sustainable food production.
The problem for Healthy Futures was twofold: how to present the brand in the most compelling manner and how to organise those communications across its new website. I was asked to help solve both these problems with a winning strategy, some meticulous website planning and some persuasive copywriting.
As part of the strategy phase, I researched target audiences, conducted competitor research and considered positioning options. During website planning, I recommended amendments to the sitemap and wireframes. The strapline ‘Eat Well, Live Well’ was created following this work. I then set about attending to over sixty pages of copywriting that needed refining and rewriting.
With all the copywriting signed off and the web designer ready to go, Healthy-Futures.net launched successfully.
What they say…
“When I decided to promote my services online, I found a website I liked and from there a web designer who also helped me identify a great creative team. It wasn’t until I was asked for the copy that I realised I missed out on the most important element. I’m certainly no expert at writing for websites or copy that can be read by the diverse audiences I’m trying to target. Bumping into Stuart Wood, following a random Google search, was a blessing in disguise. Not only did he edit and rewrite my copywriting, he provided guidance on website planning; sitemap and information architecture. A few words of warning about the original direction I was heading (which we quickly rectified) and also a vision of the direction we’re heading in.
Mine is an unusual business yet Stuart seemed to figure out what we are about straight away. It’s obvious he doesn’t waste time and the final product was exceptionally high quality. Even the web designer said he had never seen anything like it!
Websites need to evolve continuously and I know that in the next couple of years when I go for a re-vamp, I’ll certainly approach Stuart for guidance. Stuart’s other clients include some very big brands but I’d encourage small businesses, especially those who are just starting out, to turn to a professional copywriter like Stuart in order to ensure that how you want to be perceived is delivered through your online content and promotional material.
I wish I had a huge budget like Coca Cola and Cadbury’s; I’d create a revolution and Stuart would be in charge of the campaign!”
Shaleen Meelu, Founder