Moneycorp is a leading high-street brand based in London. Moneycorp has expert knowledge of foreign exchange and global market trading. Trusted in foreign exchange since 1979, Moneycorp is one of the fastest growing foreign exchange companies in the UK.
There were a number of problems that needed addressing with this project although the key areas included attending to poor website usability features, poor copywriting (not written for the web) and fusing content from two different websites into one. I was asked to help solve these problems with the primary aim of developing a different strategy that would improve the target audience experience and thus increase turnover substantially.
Following deep immersion into the brand and its solutions, I conducted a review of the competitive landscape. I then delved deep into the mind-sets of the target audiences and gained a great deal of empathy for their needs. Creating personas of target audiences helped guide all my work. I reviewed the communications strategy and recommended adjustments. During website planning, I created a revised sitemap and a selection of wireframes to guide the creative treatment and build phase. It was then on to copywriting and re-writing over 100,000 words of copy, ensuring everything was on-brand, aligned to the house style guide, and indexed correctly for the search engines. I also devised and created a new knowledge centre with a glossary to help people learn about trading terminology and processes.
Since the new website and strategy launched, Moneycorp has enjoyed a 59% year-on-year growth. This equates to a £30 million increase in gross profits, reaching the goal of achieving a substantial increase in turnover to £97 million. The website is now much easier to use, the copy is easier to read, and motivational psychology principles are helping target audiences achieve their goals quickly and easily.
What they say?
“Stuart added considerable value to the launch of the new Moneycorp.com website.
This was an extremely demanding project covering in excess of 100,000 words over two web sites. Stuart is highly professional and flexible in his approach and we have made significant steps forward with our website development thanks to him.
I have no hesitation in recommending Stuart Wood.”
Vatsal Trivedi, Online Marketing Manager