Successful businesses plan to win.
If we’re creating a different strategy for your business, we need a plan too. We can then map out exactly how and why your differentiation strategy will play out and how it will engage, inspire, and motivate your ideal customers to choose you, over your competitors.
When I’m planning to win, I think about:
Defining what communications and content you need to support your new strategy, your strapline, your USP, your core messaging, and your business story.
User journeys and funnels that serve your ideal customers, wireframes that display content, and a content plan will map everything out.
With branding and website mapped out, we’ll need a marketing plan of action to attract, retain and grow your ideal customers.
Planning to win
Planning is an essential element when it comes to winning. It’s often overlooked, hence why most businesses fail in the first few years, but I promise you that this process will pay dividends further down the road.