Strategy

Strategy is everything when it comes to growing your business.

Positioning your brand clearly in the minds of your ideal customers is the goal of this strategy phase. When done well, a good differentiation strategy changes the game and disrupts entire sectors.

So, in the future, when a prospective customer visits your website, and your messaging clearly resonates with them and sticks in their minds, you win, and your competitors lose.

Exploring all the angles so that you win, is what I do.

During the strategy phase, I delve deep into your:

1. Company
Understanding you, your business, your story, your needs, your problems, and your goals, is the first step.

2. Customers
I also delve into the needs, wants, and fears of your ideal customers and I develop personas that represent your ideal customers.

3. Competitors
To understand the competitors that you are up against, I methodically review the websites of inferior, comparable, and aspirational competitors.

How to win
This work will provide me with the information I need to be able to recommend how your business can win. We can then set about transforming your business into a powerful brand that resonates with your ideal customers.

Your next step…
If you’d like to discuss transforming your business into a winning brand, please get in touch.