Resources

This Resources section is work-in-progress but hopefully you’ll find something that is helpful.

Blog
When I get time, in between writing client blogs, I address various issues. The most recent article looks at the dangers of having a business that appears on the outside to be the same as every competitor out there – Time for a Different Strategy?

Glossary
The key word of the moment, and something that reoccurs in conversations with clients is the topic of commoditization – it’s at the core of why many businesses don’t really take that next big step forward – they’re often just lost in the crowd.

What would you like to know more about?
If you’d like to discuss any aspect of business strategy, communications strategy, copywriting or content writing, or you have a question, please do get in touch.

I’ll do my best to help and if I can’t, I’ll put you in contact with someone who can help.